Vermont Teddy Bear News

Vermont Teddy Bear News

Find out the latest on Vermont Teddy Bear simply by clicking the links below

Vermont Flannel Ownership Acquire Vermont Teddy Bear

Shelburne, VT - April 3rd, 2024 - Owners of the Vermont Flannel Company, purveyors of the world’s coziest flannel shirts, pajama bottoms and accessories, announced today they have acquired the assets of Vermont Teddy Bear, the largest manufacturer of teddy bears in North America.

Shelburne-based Vermont Teddy Bear has delighted customers of all ages with fun, timeless, high-quality teddy bears and other stuffed animals for decades, the majority of which are made on site in Shelburne.

Vermont Flannel CEO, Joe Van Deman, commented, “I’ve been a fan of Vermont Teddy Bear for a long time. The experience here in Shelburne, the quality of the bears and the way the company gives back to the community are all truly amazing. It’s a really special place.”

Bill Shouldice, CEO of Vermont Teddy Bear, added, “I am so thrilled to bring these two iconic Vermont brands together. “Both companies have a rich history of creating warmth, comfort and wonderful memories for locals and visitors to Vermont alike. It makes so much sense for the next chapter of Vermont Teddy Bear.”

Vermont Teddy Bear operates both its factory and flagship retail store in Shelburne. The Vermont Flannel Company has six retail locations across the state of Vermont, two of which operate as production facilities as well, plus two additional retail locations in Maine. Vermont Flannel plans to open a ninth store in Waterbury, Vermont, this summer. The combined company will employ more than 70 in the state of Vermont, with several remote employees in other states.

“What is really fun about both of these companies is that they have created such memorable experiences of something that is uniquely Vermont,” said Van Deman. “You can’t come to Vermont without stopping at the Vermont Teddy Bear Factory or taking home a piece of Vermont Flannel with you, and you can’t leave either company’s stores without a warm smile on your face.”

Both companies will continue to operate as standalone brands, but partner together in a variety of ways to expand on each other’s products and offerings. The companies launched two collaborative products this past year, including one of Vermont Teddy Bear’s classic 15” bears wearing a Vermont Flannel button-down shirt.

Simultaneously, the ownership group of Vermont Teddy Bear has also sold the assets of their apparel divisions: Pajamagram, Pajamajeans and the 1 for U to an affiliate of Lionel Capital.

About Vermont Flannel

Vermont Flannel has remained committed to producing high quality clothing in the United States since 1991. Our company is on a mission to fill the world with comfort and bring the finest flannel clothing to everyone. Yarn-dyed for lasting color, each product is hand cut and sewn to guarantee the finest craftsmanship. Tightly woven to minimize shrinkage, Vermont Flannel clothing looks great and offers the same comfortable fit, wash after wash. Learn more at

About Vermont Teddy Bear

Since 1981, Vermont Teddy Bear Company has been producing premium, handmade teddy bears in their Vermont, USA facility. All Bears are guaranteed for life and are stuffed using 100% recycled materials.

Contact Info

For more information about Vermont Flannel, please visit or call 800-232-7820.

For more information about Vermont Teddy Bear, please visit or call (800) 829-2327 (BEAR).

Bears for Our Heart Heroes

FEBRUARY, 2019 - The Vermont Teddy Bear Company is SO EXCITED to collaborate with the American Heart Association to spread the word of good heart health, and provide comfort and love for the bravest Cubs we know: The Heart Hero kids affected by cardiovascular disease and stroke. Heart Hero Kids have stared down some of the scariest situations one can imagine. To honor their courage, we created the Love Your Heart Bear, a classic 15" Bear with an embroidered 'scar' in the center of the chest. This special Bear also offers direct support to the American Heart Association, as 20% of every sale is donated to this essential organization.

Press Release
In the News
See our Love Your Heart Bear

The Vermont Teddy Bear Company in the news:

"VT Teddy Bear going to the Olympics" by Dan D’Ambrosio
Vermont Teddy Bear, PajamaGram and the U.S. Olympic Committee announced that Spirit will be the official Team USA Bear for the second year in a row. Read more...

"Vermont Teddy Bear announces Vermont Cub Project" VT Digger
Shelburne, VT – Vermont Teddy Bear is proud to announce its newest initiative, The Vermont Cub Project. The goal of the project is for every four-year-old in Vermont to receive his or her very own Vermont Teddy Bear. Vermont Teddy Bear recognizes the importance of giving back to Vermonters and being socially responsible, which it has striven to do during its 36 years in business. Read more…

"Vermont Teddy Bear Company Creates Limb Loss, Limb Difference Bears Including Military Bear" by Matthew Wisner
These teddy bears look different--and proudly so. The Vermont Teddy Bear Company worked with the Amputee Coalition to create "limb loss" and "limb difference" bears to help support acceptance and celebrate people’s differences.  Read more…

"Vermont Teddy Bear creates Make-A-Wish Valentine Bear" Vermont Business Magazine
For the third straight year, Vermont Teddy Bear Company has created a special Valentine gift to raise money for Make-A-Wish® Vermont: the One-of-a-Kind Masquerade Bear. Custom made and hand-stitched to perfection, the Bear is being auctioned online to the highest bidder over a ten-day period leading up to Valentine’s Day. Read more…

"Vermont Teddy Bear and Norwich University Hockey donate teddy bears for ‘Toys for Our Kids’" Vermont Business Magazine
The Vermont Teddy Bear Company has donated two of its 3’ “Big Bears” for tonight’s Norwich/St. Michael’s men’s hockey game, taking place at Kreitzberg Arena at 7pm. Read More...

"Dozens of dreams take flight out of Burlington" by Cat Viglienzoni,
Dozens of sick kids got a special surprise for the holidays. Their dreams took flight from the Burlington airport and WCAX News was there for the ride. Young fliers and their families checked in at the Burlington airport, but not for just any trek. Tuesday, their flight was on a special mission. Read More...

"Vermont Teddy Bear Company cozies up to Oprah" Vermont Business Magazine
The Vermont Teddy Bear Company has revealed that its 4-foot Giant Bear is featured with Oprah Winfrey on the cover of the December issue of O Magazine. Read More...

"Toy animals come to life on a factory tour of the Vermont Teddy Bear Company" by Andrea Sachs, The Washington Post
My sister carried a dark secret into the Vermont Teddy Bear Company. A few months before our weekend excursion to the Burlington area, my brother-in-law had thrown out my 8-year-old niece’s Vermont bear, a baby gift from a friend. The back seam had split, cause for expulsion from the Republic of Stuffed Animals. Read More...

"Teddy Bear celebrates 35th anniversary with big bash" by Shelburne News, Shelburne News
It started with a man with a cart on Church Street. Over the years, the company has transformed into a name synonymous with Shelburne. Read More...

Press Releases:
Vermont Teddy Bear Company hosts event for Vermont Captive Insurance Association annual conference
Vermont Teddy Bear Company to Donate Over 200 Little Hero Bears at Shelburne Volunteer Fire Department 75th Anniversary Event